TikTok Content Manager

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SUMMARY:

As the TikTok Content Manager, we’re looking for a TikTok-native content leader who knows how to build brands through culture, trends, and storytelling.

This role is responsible for driving organic growth, creating viral content, and turning Beauty Creations into a must-follow account. You will own the day-to-day TikTok presence, from ideation to execution, and lead content that captures attention and builds community.

RESPONSIBILITIES:

  • Content Strategy & Execution
  • Develop and execute a TikTok-first content strategy focused on growth, engagement, and cultural relevance

Creative Direction

  • Lead content ideation across product launches, campaigns, and always-on content
  • Collaborate with creative, product, and marketing teams to align messaging and visuals
  • Maintain a strong point of view on what works on TikTok vs. traditional social

Creator & Community Growth

  • Identify and collaborate with creators to amplify reach and content output
  • Engage with the community through comments, replies, and trend participation
  • Build a strong, recognizable brand voice on TikTok

Performance & Optimization

  • Track performance metrics including views, engagement, and follower growth
  • Optimize content based on retention, hooks, and audience behavior
  • Use insights to refine strategy and improve consistency of viral moments

Cross-Platform Support

  • Repurpose top-performing TikTok content for Instagram Reels, YouTube Shorts, and other platforms
  • Concept, shoot, and publish daily TikTok content (product, tutorials, trends, storytelling, UGC-style)
  • Build repeatable content series that drive consistent views and follower growth
  • Quickly react to trends, sounds, and viral moments
  • Appears on camera content and partakes in TikTok/IG lives when needed.
  • Other duties as assigned.

QUALIFICATIONS

  • 3+ years experience in social media with a strong focus on TikTok
  • Proven track record of creating high-performing or viral content
  • Deep understanding of TikTok trends, formats, and audience behavior
  • Strong storytelling and creative instincts
  • Comfortable shooting and editing content quickly
  • Beauty experience preferred

Job Type: Full-time

Pay: From $70,000.00 per year

Work Location: In person

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